Student-Athlete • Creative Marketer • Entrepreneurial Spirit •

With just one jar of pickles ($6 investment), I created social content that generated 4M+ views across my personal and Grillo’s channels. The post not only went viral but also sparked engagement from major brands including Rice Krispies Treats, the Washington Nationals, Fruit Roll-Ups, and Cheez-Its—showcasing the power of creative, low-cost content to drive visibility and brand interaction.

I joined JOY 101 at launch as a content and marketing intern, helping shape the brand’s social presence from the ground up. While brainstorming ways to diversify our social strategy, I pitched and created a street interview series—taking it from concept to execution. The content hit right away, pulling in 55K+ views and giving JOY 101 a fresh, engaging format to connect with audiences.

I spent two years working as a sales rep at the Grillo’s Pickles pop-up in NYC. This year, we noticed the merch wasn’t moving the way it used to, so I grabbed about 20 pieces and tie-dyed/bleach-dyed them myself. The change made the products feel fresh and unique—6 sold within the first hour, and the rest went fast after. A small creative tweak turned slow sellers into something customers were excited to grab.